b'conversations with her middle-aged father, the campaign teaches the public to recognize the warning signs for suicide, and shows them how to have a confident, caring, and brave conversation and connect someone to help. While our society has made great strides in talking about mental health in recent years, many still feel hesitant to address suicide directly when they notice someone struggling. Bolstered by AFSPs #RealConvo Guides that supply the public with practical guidance and specific language to use when discussing suicide, Talk Away the Dark sheds much-needed light on this leading causeof death, and brings suicide out of the darkness and into the light.Explore the campaign and watch the Public Service Advertisementat afsp.org/TalkAwayTheDark.Safe Messaging GuidanceSafe Reporting Saves LivesThere is research that unsafe reporting about suicide can lead people who may already be at risk for suicide to take their lives, otherwise known as contagion. Safe Reporting Saves Lives, a short 25-minute presentation, provides journalists, those working for news outlets, and public information officers with a basic overview of suicide prevention and how their reporting and publicly disseminated information can be shared safely to minimize the risk of contagion.7 Program Priorities'