b'Public Service CampaignsSeize the AwkwardSeize the Awkward is an award-winning public service campaign by the American Foundation for Suicide Prevention (AFSP) and the Ad Council.The campaign is designed to empower teens and young adults (ages 16-24) to reach out and connect with their friends about mental health, particularly those who may be struggling or are at risk of suicide. Underrepresented youth, such as Black, Hispanic, Native American, and Asian are an important audience to reach as this campaign evolves.Through the campaign webpage, teens and young adults learn how to have conversations about mental health, recognize the warning signs for suicide andstay connected with each other. Social shareables, influencer videos and otherdigital tools that encourage conversation are available for download on thewebpage, and campaign materials can also be purchased through the AFSP store.Explore the campaign webpage at SeizeTheAwkward.org.Talk Away the Dark Talk Away the Dark is AFSPs signature public service campaign that encourages a wide audience of people aged 26+ to bring suicide out of the shadows and have brave conversations that can save lives. Launched alongside a short PSA film that shows a young woman having a series of Program Priorities 6'